“Midnights” will be Swift’s 10th original studio album and 12th overall (she re-recorded “Fearless” and “Red” in 2021). It will be her sixth album since 2019.
As excited as many are for the release of “Midnights,” some are confused about one of its biggest pre-release moments.
How did this release come to be? Here’s everything we know about the “Midnights” teaser trailer and why “Thursday Night Football” will be the place for it.
MORE: Taylor Swift’s ‘Midnights’ teaser trailer leaves fans confused
Is Taylor Swift releasing ‘Midnights’ on ‘Thursday Night Football’?
Taylor Swift isn’t releasing her full “Midnights” album on “Thursday Night Football.” She is releasing a teaser trailer during it.
The suspicion that Swift could be involved with “Thursday Night Football” began when studio host Charissa Thompson hinted at Swift’s album release during halftime of the Bears vs. Commanders game in Week 6.
At first, it wasn’t clear whether Swift would be performing live during the program or if there was some sort of video performance planned. It was later announced by Swift via her official Instagram that she would be dropping a “teaser trailer” to kick off her week-long “Midnights Manifest.”
Why is Taylor Swift releasing the ‘Midnights’ teaser trailer on ‘Thursday Night Football’?
When is Taylor Swift’s ‘Midnights’ teaser trailer airing?
Swift announced in a video posted to social media on Thursday that the “Midnights” teaser trailer will be aired at some point in the third quarter.
“Thursday Night Football” starts at 8:15 p.m. ET and games run for about three hours, give or take. The third quarter should run from about 9:45 p.m. ET to 10:30 p.m. ET, though it could start later or run longer depending on the pace of the game.
Watch the full Taylor Swift ‘Midnights’ teaser trailer
When is Taylor Swift’s ‘Midnights’ album release?
Taylor Swift’s “Midnights” album will be released at midnight ET on Friday, Oct. 21. The teaser video will air a couple of hours before the full album is made available.
After that, Swift will continue to release music videos throughout the week — the first will be “Anti-Hero” at 8 a.m. ET on Friday, Oct. 21. She also has a “special very chaotic surprise” in store for her fans at 3 a.m. ET the day of the album’s release.
For a full look at her post-album-release week, you can check out her Instagram post below:
