The British dating game show features a group of attractive men and women who live in a resort and participate in a series of tasks with a partner that they keep swapping until they meet the love of their life. The show has been running on CBS since 2019.
Why is Love Island season 4 not airing on CBS?
The fourth and fifth seasons will be premiering on Peacock with the intention of gaining more viewership. Initially, CBS demanded retooling of the unscripted show’s duration. However, since the ITV America producers were unwilling to go onboard with the network, they decided to take the show to the market. Surprisingly enough, Peacock managed to outbid all the other outlets.
Susan Rovner, Chairman of Entertainment Content at NBCUniversal Television and Streaming stated that,
ITV America CEO David George commented on Love Island moving to a new platform. He said,
The summer release of the show will be shot in California and will follow the same format as the previous seasons. Viewers will get to watch multiple fresh episodes every week with several twists and sensuous games. They will also get to participate in deciding which contestant should stay or leave the show.
The cast list for season 4 has not been revealed yet and viewers will have to wait for more updates.
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